Press Ecommerce Blogs

As Part One of a three part series featured on ClickZ, PJ Fusco, Lead Strategist for Netconcepts discusses the concept of “searchandising.” Many merchants understand what it means to “merchandize” or make “products in retail outlets available to consumers, primarily by stocking shelves and displays,” according to Wikipedia. PJ goes on to explain why brick-and-mortar merchandising tactics don’t work on the web.

…merchandising strategies for brick-and-mortar retail stores don’t necessarily translate well for search engine referrals when incorporated into virtual, online retailer environments. Add a layer or 57 of behavior targeting and personalization tactics to online merchandising and you’ve got “searchandising,” which works exceedingly well for internal site search functionality and usability, but not so much for Google, Yahoo, and MSN Live Search.

For more about searchandising, read the complete article at ClickZ by PJ Fusco.

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“Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this period, and companies which haven’t optimized their internet presence stand to lose out on some of the sales they could be getting if consumers could find them. This is true for online businesses as well as for brick-and-mortar stores.

While savvy companies planned for this season all the way back in the summer, and already have their internet storefronts in order, it’s not too late to do a few more things to insure a business can squeeze out more from gift shoppers on the “Cyber Mondays” following Black Friday.

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In this SEO report card Jeff Muendel, Analyst for Netconcepts, reviews a site called “Back40books.com.” Jeff writes, “According to the site’s “About Us” page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help from web professionals. This is to be commended, but everyone needs a little help sometimes.”

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Facebook.com — a company that less than a year ago looked like fools for not accepting Yahoo’s bid to purchase it — has become the powerhouse of social media websites. It’s been said that much of the success is due simply to Facebook being the latest in a string of recently-hip online socialization sites, with MySpace being the last destination to peek out and then slow as the “true hipsters” move on, drawing the semi-hip behind them. A large part of that rise, however, has been Facebook’s open source policy with regard to the creation of Facebook applications. The result has been twofold: A huge demand for fun and informative applications and the corresponding, explosive proliferation of applications created for the site.

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In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.

Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer

This video tutorial requires Flash Player version 8 or above.

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Search engine marketing

• Making your site “search engine friendly”
• “Pay-per-click” search advertising
• Benchmarking, competitive intelligence and ROI analysis
• Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

• Blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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A recap of this panel at SMX that Netconcepts Founder and President Stephan Spencer presented on. Moderated by Danny Sullivan, Danny Sullivan, Editor-in-Chief, Search Engine Land, the panel which included Lise Broer “Durova”, Administrator, Wikipedia, Jonathan Hochman, Founder/President, Hochman Consultants, Matt McGee, SEO Manager, Marchex and Don Steele, Director of Digital & Enterprise Marketing, Comedy Central. The focus of the discussion were tips on how to engage with end-users delicately to manage your brand.

Read the full recap here at WebProNews.

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In this article written by Kate DeBevois, Senior Associate Editor for Target Marketing, the spotlight turns on GravityStream. Derek Fortna, Cabela’s Marketing Programs Manager, reports on GravityStream’s implementation and success.

With its Web site approaching 50,000 product pages and more than 200,000 unique products, such as “hunting socks,” “compound bows” and “riflescope accessories,” the company required a more robust natural search solution. So it turned to software provider Netconcepts to update its site with GravityStream, a natural search management platform that helped Cabela’s gain a real-time, Web-crawler version of its site and allowed the company to optimize existing pages without rebuilding the entire site. This resulted in a 200 percent traffic increase and a 50 percent online sales increase within the first six months of implementation. Continue reading »

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Shopping for industrial tools online can be a major production — especially if a site is not up to snuff. Production Tool Supply sells such complex items as precision measuring instruments, carbide inserts, hand and power tools, workholding devices, safety supplies, fasteners, machinery, and accessories. We decided to see if the Warren, MI-based mailer markets with precision online. Critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO agency Netconcepts, gave a thorough review of the PTS site, with Africa examining the site’s content and functionality, and Spencer testing its search capability. Does Production Tool Supply’s site hit the nail on the head, or does it get a hammering from our experts? Read on to see.

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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.

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